Need help with your Airbnb Marketing Strategy? Here are 5 easy steps to maximise your marketing potential
Airbnb’s have become increasingly popular year-on-year, with a recent statistic showing there are around 150 million users covering more than 65,000 cities around the world. As the growth of the current Airbnb market continues to rise, so does the competition. So how can you appear first in the search results and stand out from the crowd?
Having the right digital marketing strategies in place is key to your success. Here are five marketing strategy tips to help you market your Airbnb website and property without spending an absolute fortune.
Does your Airbnb have Social media?
Create a social media page. This may seem like an obvious tip, but it is crucial with today’s tech-savvy consumers. Constructing a social media page (across multiple sites) is the perfect way to promote your content, increase your bookings whilst also keeping your costs down. Using platforms such as Instagram, Youtube, Facebook and Twitter are all free sites that enable lots of people to view your content, expanding your exposure can help with increasing bookings plus it can help when providing some legitimacy to your business.
One form of content marketing that is an effective marketing strategy of Airbnb is by adding an Airbnb case study to your platforms, this helps build consumer trust and help them recognise your brand.
Need some inspiration with your content strategy? Take a look at our social media page; The Jacksonheim Boutique.
Use ads to target your ideal customers
Another way you can use social media as your Airbnb digital marketing strategy is by paying for ads to target your ideal customer. Although it’s not free it can be an incredibly effective way of maximizing exposure. Depending on your target audience and criteria it can vary between being super cheap to overpriced, therefore keeping it simple is the best advice for reaching potential customers whilst remaining within your marketing budget.
These styles of ads can be used to target local customers and even target visitors who are on vacation and are looking for the next available staycation. To be successful in running paid ads you need to have some understanding of how it all works. That’s why this type of marketing strategy can be a very quick way to lose money and waste a lot of time. If you’re not sure how to set up your campaign or how to target your ideal customer, it’s vital that you speak to a specialist ads agency that can guide you in the right direction.
Quality of photos makes your Airbnb dreamy
Once you have your social media account up and running, you need some content to post right? Therefore, taking high-quality photos of your place is key to your content marketing strategy. It will act as a significant step in promoting content for your Airbnb business and it could be the make-or-break decision for your potential guests. Often people can be put-off by photos that are unclear or do not represent the Airbnb space accurately. This is why professional photos are a great way to promote your content and show your property in the best light.
Your Airbnb marketing strategy can come to light by adding some video content. Adding videos can offer viewers to gather a real sense of your place as sometimes photos can be deceiving, this can further encourage potential guests to book your Airbnb space.
Got a text! Use SMS/Mobile to market your Airbnb
SMS marketing is an excellent marketing strategy in which you can promote your property to potential guests, this marketing technique is valuable when considering accessibility, affordability, and reach. From this approach, you can run automated responses that provide an interactive experience for guests and enable your customers to receive the info they need to make the purchase.
Using SMS as one of your Airbnb marketing strategies can help with promotional messages, property launches, new available dates, offers and more
Email Marketing is powerful and free
All Airbnb marketing strategies should include email marketing. This is a useful channel when promoting your property and all you need is the customer’s email address. Not only is it affordable, but it can also continue to update and notify multiple potential guests and keep in contact with guests who have previously stayed. This is particularly beneficial during peak seasons when your Airbnb is most likely to be booked. However, it can be difficult to attract attention in busy inboxes, so making emails personalized to the reader can be an effective way to make your email stand out above the rest.